The newest iPhone model has been unveiled. The design of the new iPhone 4S surprised many by not including any new eye-catching appearance changes from the iPhone 4. The new model is virtually indistinguishable from the last iPhone in appearance, but the iPhone 4S is reported to have better hardware and more sophisticated components than its predecessor did. One of the most innovative features turns the device into a voice-activated mobile assistant capable of scheduling appointments and performing other tasks.
Apple’s chief executive, Timothy D. Cook, presided over the event and showed off the new iPhone model. The centerpiece of the presentation was the Siri “virtual assistant” feature, named after the company that originally developed the technology. Siri is designed to comprehend a broad range of instructions made in natural language. Voice recognition could make it easier for people to use the devices on the go without having to use a keyboard for typing commands and questions.
The iPhone 4S also contains a better camera that shoots crisper pictures and video. The device is run using an A5 microprocessor, the same powerful chip that is used in the iPads, allowing the device to produce better graphics and improve performance in a number of different ways. The new device is believed to be a satisfactory response to the growing challenge in the mobile market from the Android operating system made by Google. Android-powered smartphones now outsell iPhones at a ratio of two to one.
Mr. Cook said, “We believe over time all handsets become smartphones. This market is 1.5 billion units annually. It’s an enormous opportunity for Apple.” The new iPhone model will be available on the AT&T, Verizon and Sprint networks beginning on October 14th and has the capability to work internationally. Prices for the iPhone 4S start at $199 for a model with 16 gigabytes of storage.