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Starbucks Finding Adjustment To European Culture Difficult (NASDAQ: SBUX)

Starbucks has announced a multimillion-dollar campaign to persuade more of Europe’s coffee aficionados to switch their loyalty.  The plans include an upscale makeover of hundreds of stores and adjusting beverages and blends to suit regional palates.  Troy Alstead, Starbucks chief financial officer, said, “Europe is critically important for our future.”  He added, “We have not always put... 
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